You must be good at
Managing and planning budgets.
Analysing data and taking data driven decisions.
Identifying trends and best practices in digital marketing.
Nice to have
Paid Search, Social (Paid / Unpaid), SEO, Affiliates, Online marketing (campaigns, advertising, email) and Mobile (optimizing channels on Mobile).
Growth Hacking through core competencies of acquisition, conversion and retention with data analytics.
What will you do
The Paid Traffic Acquisition Manager will be a marketing specialist with at least 2 to 3 years experience managing and planning budgets, analysing data and taking data driven decisions, identifying trends and best practices in digital marketing. Overall, you will have to manage digital marketing campaigns and performance based traffic acquisition campaigns.
You will be focused on
Managing all traffic acquisition channels.
Working on the traffic acquisition strategy, planning execution and analysis.
Coordinating agencies, freelancers and consultants.
Optimizing site/page performance to increase clicks, conversions.
Work with the Marketing Team to increase conversion rates and ROI of digital marketing & site campaigns.
Creation and Optimization of PPC Campaigns, identify opportunities for PPC advertising campaigns and help to implement and monitor them.
Help develop, implement, and evaluate SEM/SEO strategies incorporating best practices.
Search, Display and Google Shopping Campaigns.
Remarketing Campaigns (Google, Criteo).
Affiliate Marketing, Comparison Shopping and Marketplaces (Tradetracker, Adcell, Amazon, eBay, Idealo, etc).
SEO (On- and offsite optimization).
Conversion Optimization and Call tracking.
Landing page Creation and Testing.
Automatization of Processes, Reporting.