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Online Marketing Specialist in Barcelona

Beabloo

Workplace
Onsite
Hours
Full-Time
Internship
No
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Job Description

We are looking for an Online Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels. The candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing specialists will work with the marketing team, supporting teams (such as programmers), to launch campaigns on time and on budget.


Your responsibilities are:


  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Manage and coordinate our social media presence.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Plan, execute and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Instrument conversion points and optimizes user funnels.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies.
  • Provide thought leadership and perspective for adoption where appropriate.


To succeed in this position, you will have a proven track record and:


  • BachelorĀ“s degree or Master degree in Marketing or a related field.
  • At least 3 years of working experience as a Digital Marketing Specialist.
  • Fluent in English and Spanish.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Working knowledge of ad serving tools (e.g., DART, Atlas).
  • Working knowledge of digital tools such as WordPress and Mailchimp.
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement


We offer you:


  • A lot of fun in a young and dynamic environment.
  • Opportunities to grow inside a revolutionary company.
  • Flexible work schedule to balance your professional and personal life.
  • 25 holidays per year.
  • Fridays afternoon off.
  • Afternoons off in July & August.
  • Discounted gym memberships.
  • Beer day once a month!

 

About Beabloo

  • Digital Signage

  • Barcelona, Spain

  • 50-200

  • 2008

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