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Monetisation Manager in Barcelona

GSN Games

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Job Description

GSN Games is looking for a Monetisation Manager to join our team in Barcelona!
Viva Las Vegas! About the GSN Games Vegas Studio:
Whether you’re working on Wheel of Fortune Slots, Grand Casino or one of our top poker apps, you’ll love bringing authentic, real-world casino experiences to our players.
What You’ll Do:
Working on a newly revamped mobile slots app, the Monetisation Manager will develop strategies that drive monetisation with our players. You will analyse and define strategies to increase player conversion, in-game spending, retention and average revenue per user (ARPU). You will be responsible for obtaining and analysing business targets and requirements with the Product Team and Studio Management. In order to achieve these targets, you will use various communication tools in the context of the app to deliver appropriate pricing strategies, sales, promotions and engagement events. This is a highly data-oriented position and you will use your analytical skills, to optimize your strategies over time and maximize your results.
·     Collaborate with product management and product development to manage and develop strategies that drive monetisation in the app
·     Work with different teams to drive monetisation strategies, increase efficiency and revenue, develop promotional strategies, identify opportunities and provide monetisation reporting
·     Own and manage the marketing calendar, creating fun and engaging promotions to maximize revenue and engagement. You will also be responsible for the execution of this calendar
·     Set pricing strategy for in-app-purchases, monitor in-game economics and modify pricing based on results
·     Define Key Performance Indicators (KPIs) related to the monetisation of players
·     Work with Data Analytics team to provide reports that track KPIs to the studio management team in order to identify and predict trends
·     Present to studio management on a regular basis your strategy, results, and progress
·     Monitor trends and benchmarks in order to set monetisation best practices
·     Lead the development and updates of internal performance reports in order to support business process improvement initiatives
·     Manage the monetisation and product marketing team, delegate tasks and mentor them on a daily basis
About You:
·     5+ working experience with at least 2+ years working in a similar role at a mobile games company. Relevant experience would include Marketing Manager, Product Manager, Monetisation Manager, or Product Marketing Manager
·     Highly analytical, with experience using data to drive results
·     Ability to operate in an entrepreneurial environment, to thrive at an extremely fast pace and find creative ways to get things done
·     Ability to work and drive results independently as well as collaborate with others on solutions
·     Extremely organized and an excellent communicator in English
·     Team management experience
·     Experience using marketing and CRM tools in a mobile gaming environment and knowledge of segmentation and targeting techniques


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