iContainers is looking for a B2B marketer to lead our marketing
department and to execute the marketing plan, which includes developing
brand awareness and traffic acquisition methods, improving and
increasing our lead gen channels, nurturing those leads to into
customers, and reinforce retention and repetition.
We are currently one of the leaders in digitalizing the
freight forwarding industry with a focus on making shipping simple for
SMEs around the world. Our advancements and progress have allowed us to
grow steadily and healthily as we continue to look for new ways to
enhance and boost our services. Enjoy a fast and dynamic experience
disrupting one of the biggest industries worldwide.
As our Marketing Manager, you will lead a team of
marketing specialists supported by the product and IT teams, and report
to the CMO/CPO.
Your responsibilities include:
To build and manage a rich content/editorial
calendar that attracts qualified audiences to our own original material
(including blog posts, whitepapers, ebooks, reports, webinars,
infographics, etc.).
To lead and execute SEO & SEM
strategies, including on-page SEO, keyword research, link building and
AdWords campaigns setup & optimization.
To coordinate media relations and events and conferences to position iContainers within the targeted markets.
To
establish closed-loop analytics with sales to understand how our
inbound marketing activities can attract customers, and continually
refine processes to convert customers.
To optimize our marketing automation flows and lead nurturing processes.
To monitor the effectiveness of the marketing department’s activities, analyze data, detect opportunities, and report results.
Qualifications
BA/BS degree or equivalent work experience.
Experience managing teams and 2-4 years of online marketing experience.
Proficiency in English is a must. Intermediate Spanish is mandatory (at least B1 level).
Proficiency
in at least one of the following digital marketing areas: SEO, SEM,
Media & PR, content strategy, marketing automation, CRM.
Advanced knowledge of Excel and ease with quantitative analysis.
Proven ability to work well across departments and different international offices.
Strong organizational skills and attention to detail.
Excellent communicator and creative thinker, with an ability to use data to make informed decisions.
Experience in freight forwarding and logistics is highly valued.
What we offer
Position to lead the marketing team within our Global
Marketing & Product Department with tremendous visibility towards
the executive team and investors, and the opportunity to influence the
marketing strategy to effectively target present and potential markets:
USA, Spain, Northern Europe, LATAM and Asia.
Competitive salary, depending on experience what you have to offer.
Permanent employment contract.
Freedom and responsibility to develop your work.
Based in Barcelona in a very centrally-located office in the middle of the Eixample area.
Business
trips to our offices (especially Miami & Rotterdam) to work with
the local marketing and business development teams to make sure
everything is going smoothly.
Become part of a
multinational team of smart and successful innovators passionate about
solving a big problem with the help of technology and innovative
marketing solutions.
If you are the person we are looking for, go ahead and
let us know! Don´t forget to write a few sentences about yourself in
your appplication to help us understand you are the one. No intro, no
interest.
We are looking forward to have you on board!
