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Marketing Manager in Barcelona

Insikt Intelligence

Category
Industry
Workplace
Onsite
Hours
Full-Time
Internship
No
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Job Description

Your role

  • Develop and implement online marketing strategies to generate brand awareness, product sales, ROI and generate sales leads
  • Develop an appropriate social media strategy to make use of social media avenues for marketing campaigns
  • Develop, own and administer an effective content marketing plan
  • Develop effective marketing materials (case studies, reports, white papers, etc.)
  • Create, maintain, and implement digital marketing and editorial calendars
  • Assist sales growth with organic SEO online paid search, referral and affiliate programs, online display advertising and traditional media campaigns to optimize sales promotion and customer acquisition.
  • Manage company website (including all images, tools, and content)
  • Oversee management of all digital channels
  • Manage day-to-day messaging/posts
  • Conduct and report analysis of site and social activity
  • Establish and monitor ROI and KPIs
  • Develop and maintain effective, cohesive, and engaging brand messaging
  • Update and manage company blog, e-newsletter, and social media (including regular posts, news, etc.)
  • Coordinate with management and sales to actively promote new and existing products and services.
  • Monitor competitor activities to identity industry-relevant practices for developing new strategies.
  • Maintain communication calendar and prepare weekly and monthly reports to guide online presence.

Requirements and Qualifications

  • Flexible personality, willingness to wear a variety of hats with a smile
  • Self-starter, with drive to get the job done with little supervision
  • 3-5 years experience in marketing; 3+ years of digital marketing experience is preferred
  • Experience in developing written content for online and offline marketing
  • Solid understanding of the peculiarities of B2B businesses
  • Knowledge of media editing software (photo and video)
  • Working knowledge of web design principles, best practices, and content management systems (Wordpress)
  • Demonstrated ability to develop and execute sales and marketing strategies
  • Excellent written and verbal communication skills
  • Native or near-native level of English is required
  • Familiarity with analytical tools such as Google Analytics and Webmaster Tools
  • Experience in the Security sector (policing or other) or in SaaS is a big plus

We Offer

As a young and growing startup, we offer you a unique opportunity to be a key member of our team as we grow the business. We value an entrepreneurial spirit -- your ideas will be heard and we encourage you to challenge the way we do things! While we are a highly productive and driven team, we appreciate our flexible work environment and facilitate remote work and flexible hours. Competitive salary commensurate with experience and profile.


 
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