Scopely is seeking a Digital Art Director to drive the digital advertising execution for our portfolio of games. Working within the Brand Marketing organization, this person will bring years of experience in developing exceptional digital and mobile advertising, marketing, and social content that is engaging, innovative and effective. A hands-on leader with passion for entertainment and games who wants to create innovative marketing and advertising that delivers measurable results in business growth and brand equity.
Manage our Barcelona Advertising Creative team.
Build a strong team culture of excellence, performance, and innovation.
Insure digital advertising is compelling, on brand, and highly effective at driving our KPIs.
Oversight of design and development of world class marketing creative and advertising across social and mobile:
Digital creative, with a strong emphasis on mobile video advertising
Game trailers and App Store videos
Social and viral content
Collaborate with the Marketing and User Acquisition team to review advertising data and strategize how to adjust our creative to get the best results.
Collaborate with the Creative Services team to insure ad creative is on budget and team productivity is high.
5+ years specialization in creating mobile and digital advertising, marketing, and best practices at an agency or gaming/entertainment marketer.
Strong understanding and experience with native Facebook mobile app and Instagram advertising. Ability to understand how to communicate successfully with limited real estate, on a mobile phone.
Experience working with partners such as game developers and IP holders. Understand how to work collaboratively with other passionate creative leaders, and drive to a successful execution.
Experience in Games or Entertainment advertising and creative.
Understanding of how to appeal to diverse consumer groups. From casual games like Wheel of Fortune to core games like The Walking Dead.
Have successfully managed and motivated a team of designers and creatives.
Experience in consumer performance marketing that drives conversion to acquisition or purchase.
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