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Marketing Analyst in Barcelona

Red Points

Workplace
Onsite
Hours
Full-Time
Internship
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Job Description

Introduction

Do you have outstanding analytical and organizational skills?

Are you looking for a career opportunity where your hard work & creativity are valued & rewarded?

If your answer is yes, keep reading, this job might be for you!

At Red Points, we believe real success starts and ends with hiring the very best people, empowering them to get the job done, and making sure our team has a whole lot of fun along the way.

Why Red Points:

Why are the world’s largest fashion brands, as well as the most important cinema, TV and media companies so interested in about Red Points?

We are a company specialized in eliminating piracy and counterfeit online. We know the traditional way to take down all these content/products is slow and expensive, so we have developed our own technology in order to mitigate this problem in a more efficient way and at a much lower cost.

Not to boast, but we were named Spain's "Top Tech Company" in 2015, Spain's “Best Start Up Company” in 2016 and we currently protect the contents and products of top football clubs, fashion brands, publishers, and producers worldwide.

 

The Role

As our Marketing Analyst you will analyze data from online marketing activities to measure campaign effectiveness and provide actionable insights to optimize the marketing strategy. You will report to the Marketing Lead Gen Director and work closely with the PPC Specialist and Marketing Automation Manager in a high energy and stimulating environment. You will be called upon to provide strategic insight and assist senior management on making critical business decisions.

 

Responsibilities:

  • Analyze prior marketing campaign effectiveness to identify more efficient media mix and acquisition model using cost per lead, cost per acquisition and ROI metrics

  • Developing lead generation plans with targets, measures, and objectives

  • Track, measure and analyze primarily online campaigns in order to continuously improve on cost per client acquisition. Recommend changes to marketing strategy, targeting, approach or prospect lists

  • Measure all relevant online marketing performance metrics, and quickly apply best performing variables in future campaigns as control.

  • Measurement of complete digital strategy including SEO, SEM, PPC, Web Analytics and Social Media

  • Study prospect-lead-referral-client funnel in order to improve marketing effectiveness.

  • Response rate by channel, by market, by content, by demographic, by time of year

  • Conversion rate

  • Referral channel performance

  • Produces regularly scheduled reports around campaign performance and marketing analysis
  • Creation of weekly, monthly and ad-hoc management reports and presentations
  • Ensure the ongoing data quality of lead and client databases and implement upgrades to improve processes and efficiency
  • Exporting, organizing, and aggregating data for marketing organization
  • Assist in establishing new tools for managing marketing campaign tracking IDs and maintain full data integrity in all campaign tracking and reporting.

 

You are

  • Resourceful: you always (or almost always) find the best way out for difficult situations

  • Creative: you love finding different and new solutions and new ways to reach the goal

  • Resilient: you don’t give up that easily

  • Determined: you are focused and get the things done

  • Tech-savvy

  • You have great organizational, communication and analytical skills



Requirements

  • Bachelor’s degree, Advertising, Marketing, Business Administration or related field.

  • 4+ years experience in marketing analytics, business analytics, statistics, or related field.

  • Expertise in Web Analytics tools (Google Analytics, Adobe Analytics, Coremetrics or similar).

  • Strong analytical skills and ability to generate recommendations that grow out of fact based analysis.

  • Ability to work autonomously and in a team-oriented, collaborative environment.

  • Strong influencing and facilitation skills required – must be comfortable stepping into areas where role clarity may be lacking and take charge and communicate the overall objective

  • Experience with Salesforce or similar Customer Relationship Management (CRM) system

  • Ability to bring project initiation to successful completion with a strong execution bias.

  • Analytical skills and disciplines in support of business planning, strategy development / deployment, relationship management and conflict resolution.

  • Advanced skills in MS Office Suite.

  • Desire to work in a fast-growing SaaS Start-up.

 

Nice to Have

  • Experience in a SaaS company or in a Start-up environment would be a plus.

 

What we offer

  • Leaders who care and value the role you play in the company’s success

  • A learning culture with individualized development plans that focus on personal and professional growth

  • A Startup environment, team buildings and free nespresso  

  • A competitive salary package

  • Subsidized private insurance

  • Special rate to access all DIR gyms and DIR Yoga centres in Barcelona

 

Our team and company are experiencing massive growth. If you’re looking for a place to learn & grow with exceptionally talented colleagues, Red Points might be the place for you!

Feel like this job is for you? Hit the Apply Now. We only consider candidates with a Cover letter!


 

About Red Points

  • Cyber Security

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