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Inbound Marketing Specialist in Barcelona

SonoSuite (La Cúpula Music)

Workplace
Onsite
Hours
Full-Time
Internship
No
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Job Description

At La Cupula Music we are a young international team of tech and music freaks, whose mission is to make life easier for artists and help them boost their career.

Founded in 2006 as an independent digital distributor, we provide our own tech solution for music distribution, catalogue management and royalties collection. Throughout more than 10 years of experience, we have implemented multiple services so we cover the whole range of needs of the artists' community and the independent record labels.

We believe real success starts and ends with hiring the very best people, empowering them to get the job done, and making sure our team has a whole lot of fun along the way!

Learn more about us at www.lacupulamusic.com and www.sonosuite.com

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The successful candidate will have to be great at writing and a demonstrated ability to design and implement a successful inbound marketing action plan, processes and infrastructures, bringing their knowledge to a dynamic and fast-paced working environment.

WHO YOU ARE:

You are proactive and have a thirst for implementing innovative approaches to challenges.

Your writing skills in Spanish and English are excellent. You cannot bare typos.

You are a positive person. You always see the glass half-full.

You are a lateral thinker and have a high learning capacity.

You are well organised, self-motivated and capable to prioritise and manage demands in fast-paced environments.
A competent professional able to grasp B2C & B2B marketing trends and generate creative ideas. Seek out industry best practices, and proactively incorporate relevant, creative ideas.

Tekkie lover, positive person, facilitator, problem-solver, transparent, with a professional and results-oriented attitude.

A creative person but who can also be process-driven and rely on data to make decisions.

Passion for music is a big plus!

WHAT YOU WILL DO:

Write and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)

Optimise and define the SEO strategy in content creation.

Executing integrated marketing campaigns, including content creation, scheduling, and campaign management.

Manage website priorities including ongoing SEO, creative/design/copy, campaign landing pages, blog presence, and market-level property search experiences.

Data-driven with the ability to translate business objectives to metrics and measurement methods, interpret data, derive insights, and create an actionable plan.

Propose, translate and develop attractive content for newsletters levering on existing material - testing new email subjects and topics to continuously optimise performance (open rates, CTR).

Conduct customer, competitor, and product research.

Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics.

Propose new and improved inbound marketing campaign ideas.

Manage freelancers for content creation and translations for the blog, product and other relevant content.

Specifically engage other bloggers and relevant partners. Support initiatives by promoting, seeding, and sharing brand initiatives.

Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content.

Proactively seek out for solutions and bring new approaches to the team. Take initiative from concept to implementation.
Ability to orchestrate a solid, 360 content strategy to generate leads and manage the funnel.

REQUIREMENTS:

BA Marketing degree or equivalent work experience (2/3 years of experience).

High/native level of English (spoken and written) and Spanish (spoken and written) Excellent communication skills, written and for presentations.

High knowledge of SEO for content positioning.

High knowledge of tracking content programs such as Google Analytics or other platforms.

Ability to update website content - Experience with CMS such as Wordpress and Prestashop.

Strong ability to identify relevant topics for different audiences and stages of leads.

Copywriting skills with an ability to write creatively, in broad and narrow scopes, with an informative, engaging style and with no spelling mistakes or other.

Past experience building audiences either online or offline for B2B SaaS tech startups and/or B2C E-Commerce with a portfolio to show your most successful campaigns.

Previous music-related experience is not necessary but it will be considered a big plus!

WHAT WE OFFER:

Young, friendly and international environment
Office in the very center of Barcelona (Pl. Urquinaona)
Full-time position
24 paid days of holiday
Flexible working hours
Benefits package






 
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