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Head Of Marketing in Berlin


60,000 - €80,000
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Job Description

As our Head of Marketing, you will have the unique opportunity to develop, implement and execute the marketing strategy as we expand our activities. In this newly created role, you will be building the marketing team, establish how we communicate to our potential clients, define our vision, and position our product. This is a great position for candidates that have already acquired a solid B2B experience in the SaaS sector and would like to shape an innovative product marketing strategy from the ground up.

Define jobpal’s product positioning by developing the value proposition clearly differentiating us from our competition
Work closely with the Engineering and Sales Teams to create clear technical and business messaging, supporting sales efforts for the different stages of the sales cycle
Create and execute the end-to-end marketing campaigns to position our product for our customers and partners
Develop our presence and visibility at industry events. Supervise the organisation, execution, and post-event activities for all internal and external events
Implement our go-to-market strategy, and craft lead generation strategies
Develop all product-related marketing material from writing blog posts, leadership pieces, infographics, white papers, case studies, presentations, and webinars to articulate the benefits of the product to new and existing customers
Analyze and report marketing KPIs to track impact, optimize and improve ROI
Build and lead the marketing team that will support you in various marketing activities

Extensive work experience in B2B marketing, preferably in the SaaS sector
Confident with our three key channels: Content, Events, and partnerships
Experience in performance marketing: SEO, Social Media, and Content Marketing
Very well organized and detail-oriented
Strong CRM Experience (Hubspot, etc)
Analytical thinking
Highly self-motivated, strong can-do attitude and very much goal-oriented
Excellent communication and interpersonal skills
Enthusiastic in helping clients with a customer-centric mind
Excellent English, native German is a plus

Additional Information
Shape the development of a state-of-the-art product in the field of Machine Learning
Work in a product-centered company, with a long-term vision of our product architecture
Enjoy an open, international working environment with highly talented and dynamic people, who will recognize and appreciate your contribution
Join an autonomous team with a high degree of freedom and ownership, where members are empowered to make decisions and develop themselves
Our beautiful office is situated in the heart of Neukölln and is easy to access with public transport

Challenging tasks and some traveling is waiting for you – and an opportunity for leaving footprints on the HR tech industry. We’re looking for curious minds, who enjoy trying out new approaches.


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