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Head Of Growth Digital in Barcelona

Tropicfeel

Workplace
Onsite
Hours
Full-Time
Internship
No
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Job Description

As a Head of Digital your mission will be to lead all Direct-to-Consumer Acquisition and Retention Marketing, including all digital touchpoints across Email, Paid Search, Paid Social, Product Listing Ads (PLAs), Display/Retargeting, and Affiliate Marketing channels. Your metrics will be the ROAS and the Conversion Rate.


Responsibilities

  • Data-driven manager to drive new customer acquisition efforts within paid and performance channels with focus towards rapid growth
  • Provide the reporting and recommendations on the weekly/monthly digital marketing budget spend by taking into account key metrics such as conversion rates and cost of acquisition across customer segments, campaigns, and digital marketing channels
  • Leads data-driven consumer marketing strategy, including the end-state vision of how to use consumer data and insight to drive segmentation, channel strategy, targeting, messaging, and CRM
  • You will manage GO/FB/IG/Email strategies and execution
  • Website management in collab with the design team
  • You will propose new technologies that will improve CR in all funnel stage of sales
  • You will perform the technical implementations at all levels
  • Provide continuous improvements to organic search results through SEO techniques in coordination with content and structure of websites, landing pages, and other web pages
  • You will lead and manage the affiliates strategy with our Biz Dev. mngr.


Skills

  • Experience in tools such as Google Analytics and payment channels such as Google Ads
  • Experience on CRM tools and other email automation service, such as Salesforce
  • Advance excel skills
  • You’re used to working with Shopify or willing to learn about this CMS
  • Technical expertise and hands-on experience managing large digital marketing budgets /min.20,000€ per month)
  • Proactive (initiative), disciplined and highly organized approach to work
  • Ability to take independent decisions after having analyzed the situation
  • Excellent English communication skills (both written & verbally)
  • Attention to detail
  • Lateral thinking mind

 

Experience/Education


  • Bachelors or Masters Degree in Marketing
  • Minimum 5+ years of relevant experience working in a digital marketing agency, e-commerce company or any kind of digital marketing team
  • Experience working for a startup and helping scale it is desirable but not mandatory

 

About Tropicfeel

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