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Global Marketing Retention Head in Barcelona


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Job Description

Ubeeqo has one mission: revolutionize the way we move, with progressive technology and impressive ease and access.

Founded in 2008 and expanding in Europe, a fast-growing technology company, part of Europcar’s New Mobility Division. We provide cities with a large network of cars that anyone can book for personal or business mobility needs at all times. Today, Ubeeqo is present in 8 major European cities: Paris, Brussels, London, Berlin, Hamburg, Madrid, Barcelona and Milan. More to follow and the task is big.

Currently working on our new digital products and rebranding strategy, we’re at the early stages of a new brand identity and, massive scale opportunity. About to happen now.

Our team is proudly diverse and multi skilled, creative, agile, and curious about the world and new technologies. We’re a digital business with all the challenges and rewards as well as the need for quick decisions yet deep and strategic thought.  

We hold the customer - our drivers - at the centre of our world and we need a Retention leader to help us identify and articulate our value points to the new and existing users. It’s a challenge yes and an opportunity most definitely too. If you see yourself in such a role, please do read on.



We are looking for a driven and confident customer insights driven leader and retention manager to work across most teams from Data to Product as well in the Marketing community to unlock true insights and drive growth.

Working with the head of digital and head of acquisition and others in Global Marketing, you will collaborate for joint initiates from personas to engagement and loyalty strategies and tactics.

We are keen on Marketing oriented professional who will lead the charge and bring the team with her/him.

Proactively supporting the Global Marketing Team, you will work with a multicultural and diverse team (French, Irish, Spanish and more) to create and deliver the best marketing strategy to the market.

A learning mindset, respect to others, and ability to work in ambiguity are expected at this ambitious mid-level role.

The position is based in downtown Barcelona with lovely roof terrace and monthly events and socials, fitness opportunities as well.  



  • Consumer Experience Guardian

  • Review the end to end consumer experience with the aim to identify issues and opportunities with the consumer experience ensuring we strive to have satisfied customers measured with NPS satisfaction ratings, consumer review ratings and high engagement across our touchpoints.

  • Create a clear dashboard and baseline of the current experience and ratings and develop roadmap to improve and drive higher consumer satisfaction and loyalty.

Marketing automation :

  • Create a clear Retention strategy with the Digital Head, including loyalty programs which is supported by a strong backbone of marketing automation on our preferred platform. Strategy should encompass reviews, referral, cross selling and more. Clear targets, KPIs and benchmarking should be included.

  • Create easy to follow campaigns dashboards and cover all retention topics in the monthly calls with countries on achievements from the previous months and plans for coming months.

  • Share best practices from other countries and externally.

  • Support execution of the retention roadmap including rolling out new marketing automation tool, processes and structures. Support in reviewing the communication flows to better achieve the retention targets including working on content and new brand communication.

  • Report bugs and optimise processes, communications and tooling.

  • Run regular campaigns with the central team and local country champions including running regular campaign reporting, reviewing performance against the targets, suggest improvements and execute agreed changes

Internal comms : Newsletters and mailers: you’ll be in charge of a weekly newsletter to all of the marketing team members of Ubeeqo in whole Europe to share updates on the business, tips for working, good campaigns, best practices, etc

Social : Strategic approach to tackling social retention relating to campaigns as well as overall digital initiatives

Tracking social presence of the countries and competitors with the aim to come up with a more centralised approach to social media in ubeeqo.

Opportunity to work on the content strategy on the blog and the social media accounts (Facebook and Instagram)



  • You’ve got 3+ experience in CRM or related retention and Growth duties in an international organisation

  • You have business proficiency of both spoken and written English

  • You are organized, with a get-things-done mindset

  • You are very hands-on and willing to learn and develop your skills

  • Good communication skills

  • You’re ambitious and enthusiastic leader

  • You’re autonomous and willing to help others where required



  • Other marketing and leadership experience

  • Mobility & tech savvy

  • Project Management experience

  • International experience

  • Creativity



  • A trusting, organizational culture

  • High-growth tech startup environment

  • Multi-cultural teams and projects

  • Smart & fun colleagues

  • Central work location (near Plaça Catalunya)

  • Free coffee and teas everyday / Fresh fruits every Monday


About Ubeeqo

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