Like most pre-Internet business models, the traditional wholesale model is a linear process. Firms buy merchandise, which they push out and sell to customers. Value flows in one direction much like water through a pipe. Net-a-Porter is a pipe. So is Yoox. These type of businesses take on significant inventory risk and have high working capital requirements.
Cirqle, on the other hand, doesn’t simply buy and push out merchandise.
We provide a platform for online retailers and influencers to display and manage items for shoppers to consume with zero inventory risk for Cirqle. Our business model is innovative and we're revolutionising online fashion commerce.