HETIKUS is looking for a talented Email Marketing & Automations Manager to join our Marketing team and take the lead in our email marketing strategies. Your main duties include creating, coordinating and executing email marketing campaigns and automations end-to-end.
This role requires strategic mindset to proactively take full ownership of mapping the user life-cycle with transactional, ad-hoc, recurring and automated email campaigns.
Collaborate with marketing team to identify target audience and grow our customer email list
Coordinate and communicate with various teams on content-creation, testing, and validation
Optimize email lead capturing efforts
Define and focus on local / country-specific related programs to address specific offers and needs
Write, edit and proofread emails for clarity, grammar and spelling, using our consistent tone throughout all our marketing campaigns, website, products, etc.
Ensure mobile-friendly email templates
Collaborate with content team members to send newsletters with relevant company updates
Upgrade our email templates using graphics, personalization and advanced features
Ensure prompt and accurate communication with clients via email to minimize unsubscribes
Analyze campaign performance based on established objectives and KPIs
Produce monthly and quarterly campaign reporting, advising on performance and future optimizations
Ensure emails follow industry policies, regulations and best practices
Help define and maintain eCRM software filters, rules and conditions
Ensure symbiotic relationship with paid and earned media activities to maximize ROI.
BSc degree in Marketing or relevant field
Proficient English level required; other languages is a plus.
Excellent written communication and copywriting skills
A minimum of 3 years work experience as Email marketing manager
Hands on experience with HTML and content management systems
Experience with working in B2B and/or new tech startups
Experience creating and taking ownership of the email marketing strategy
Proven proficiency in marketing automation technology
Knowledge of SEO/SEM and Google Analytics
Familiarity with analytical and database tools
Strong project management skills
Proven RoI-focused campaign management skills
An ability to work under tight deadlines
Tools we use
- G Suite, Atlassian Suite (Jira, Confluence, Service Desk, Stride,...), Amazon Connect, Salesforce, among others.
- Dynamic, horizontal and young team.
- International work environment.
- Fresh fruit, drinks and snacks.
- Flexible hours and teleworking.
- Training plan and Career Growth Opportunities.