Data Analyst - CRM Analytics in Madrid or Remote
We are on a mission to make science open so everyone can live healthy lives on a healthy planet
Who we are
Frontiers is the 3rd most-cited and 6th largest research publisher and we publish groundbreaking discoveries by the world's top experts.
Scientists empower society and our mission is to accelerate scientific discovery by making science open. We place the researcher at the center of everything we do and enable the research community to develop the solutions we need to live healthy lives on a healthy planet.
Join the publishing revolution.
About the role
The Audience Strategy team is seeking strong Data Analysts with an interest in commercial/ marketing insights and a strong background in (social) data science to understand, build and optimise our growth strategies and support the marketing automation effort across the company.
As a Data Analyst, you will play a key role in allowing us to create value from our different data sets, by way of in-depth analysis of marketing data, visualisation of results, segmenting and understanding our audiences so we can tailor the perfect experience to them.
You will be turning data into actionable insights according to business and marketing requirements, analyzing customer behaviour, touch points and providing integrated dashboards. All while ensuring data quality to provide improvement to business processes and impact decision-making.
What you will be doing
Work with data streams to bring in the needed data and insights to our CRM and our campaigns.
Query our database to create new audience segments and coordinate with the journey team to create customer journeys for them.
Implement and optimize CRM audience segmentation for growth.
Define and conceptualise scoring and tagging systems.
Work with the Marketing Automation teams to build successful campaigns and create a seamless researcher experience.
Manage data analysis and reporting of our marketing automation and CRM integrations.
Support measurement and campaign effectiveness, generating audience insights using closed-loop reporting between our marketing automation platform, data reporting tool and Salesforce.
Monitor the performance (dashboards and publishing monitoring KPIs), forecast performance through predictive analytics, and recommend remedial actions through prescriptive analytics.
Develop strategies for effective data analysis and reporting, defining measurement requirements.
Minimum 5 years of professional experience in a data analytics, business intelligence or similar role, ideally working on marketing projects.
Experience building audiences for retargeting, nurturing and growth.
Proficiency in writing and understanding complex SQL (BigQuery) and working with large data sets.
Expert knowledge of Tableau and other data visualisation tools, preferably in the Salesforce ecosystem.
Strong understanding of the marketing tech stack (Salesforce Marketing Cloud, Salesforce CDP, Pardot, Google 360, Advertising Studio…).
Strong understanding of how databases work, types of data, types of relations…
High level of personal initiative and very good strategic and analytical skills.
Excellent communications skills and ability to simplify advanced statistical concepts for a layman audience.
Ability to produce clear and concise data-driven reports and presentations.
Ability to liaise with data engineers.
Fluency in verbal and written English.
Desirable 3+ years of experience working with digital marketing data and marketing automation platforms (Pardot, Marketing Cloud, Advertising Studio).
Basic experience with data sources integration with Salesforce Customer Data Platform.
Basic knowledge of Saleswings and Google Analytics 360 for behavioural analysis.
Working knowledge of integration and data flow between marketing systems and Salesforce.
Working knowledge of APIs, data connectors, and other pipelines.
Experience in marketing operations for technology products.
Data modelling capability with large data sets leveraging an established BI solution (e.g. PowerBI, Tableau, CRM Analytics).
Certified in Einstein Analytics is a nice to have.
With more than 50 nationalities represented in our global team, you will work regularly with teammates in other countries, and with our community of researchers, editors, and authors from around the globe.
Our mission to create solutions for healthy lives also extends to the working environment we provide for our employees.
100% remote working
Employees now have the flexibility to choose where they want to work, with remote working available on a part- or full-time basis (not applicable to some Workplace/IT jobs due to nature of role requiring presence onsite, in the office).
Learning and development
All employees have access to LinkedIn Learning (and Pluralsight for our technology team), an annual personal learning budget, and dedicated L&D time.
We offer free online yoga classes, an employee assistance plan, access to the Headspace app, and four wellbeing days on top of your annual leave allowance.
Employees can dedicate three days each year to volunteer for a personal cause or through our volunteering partner platform, Alaya.
Frontiers actively embraces diversity and is a safe and welcoming workplace. Recruitment is free from discrimination – including based on race, national or ethnic origin, age, religion, disability, sex, gender identity or sexual orientation. With over 600 employees from more than 50 different nations, our diversity creates vibrant teams and constantly challenges us to appreciate multiple perspectives.