4finance Group is one of Europe’s largest digital consumer lenders. We are happy to be part of an international group and feel motivated by the 4finance Group’s success. We strive to fulfill the needs and expectations of our clients, by offering simple products in a responsible way. Therefore, our credits are available with just one click.
Become a part of Europe’s largest online and mobile consumer lending group. You will be part of a great, multicultural, and motivated team who puts people first and strives for excellence!
We are looking for a CRM Specialist in Albasanz Office
Job functions:
- Create and launch multichannel campaigns with the tools provided by the company.
- Design and content: Set up (create and implement), test and send email, push and SMS campaigns to optimize the current campaigns and find new opportunities.
- Be able to build from scratch email templates using HTML or Drag & Drop elements.
- Strong verbal and written communication skills in Spanish and English.
- Analyze the results of campaigns launched continuously looks to improve KPIs by improving the campaigns.
- Search for business opportunities through acquisition actions.
- Increase loyalty of database customers, pushing cross-selling and up-selling activities.
- Design actions according different customer profiles, improving profitability of actions. (knowledge about segmentation criteria).
- Design and automation workflows that sustain the customer journey and the synchronization of data between different tools.
- Customer ongoing journey manager: optimizing the customer experience detecting areas to improve regarding process and commercial actions (Life cycle optimization).
Experience and Knowledge
- University degree in Marketing, Business Administration or similar.
- Master and or any other further qualification marketing will be appreciated.
- Significant and proven experience (2-3 years) in Email Marketing, Marketing Automation or CRM specialist position.
- Significant and proven experience in creating and managing multichannel campaigns.
- Knowledge of database structures and understand the company data ecosystem.
- Knowledge of CRM software and managing of marketing campaigns, focus on acquisition and loyalty actions.
- Experience related with banking, finance or insurance is appreciated.
- Experience with call centers is appreciated.
- Knowledge of Google Analytics is appreciated.
- HTML/CSS and SQL knowledge is a must.
- Experience managing push notifications is a plus.
Other skills
- Ability to multi-task and be proactive & independent in a fast-paced, dynamic environment.
- Creative mindset & excellent analytical and problem-solving skills.
- Advanced Microsoft Excel and PowerPoint skills.
We offer:
- Competitive retribution package
- Collective Agreement: “Entidades financieras y de crédito”
- 90% Remote working
- Continuous training
