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CRM Data Specialist in Madrid


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Job Description

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.

Job Description

We are looking for a CRM Data Specialist to join our zooplus team in Madrid. You will join the Central Direct Marketing Team consisting of 6 people and will be responsible for the Europe-wide Direct Marketing analysis activities (email marketing, print campaigns, push notification campaigns).   

In this role, you will support the team and the local managers on data aggregation, data analysis, visualization and customer targeting. To be successful in this role, you should have solid experience with Analytical Systems.   

Your Responsibilities  

  • Work closely with all CRM/Direct Marketing, IT, Data Science, and BI teams to structure and analyze CRM data, identify high value actions or customer pain points, and translate findings into actionable insights for business teams

  • Develop data visualizations, dashboards, reports, and ad-hoc analysis to provide recommendations to Senior Management, CRM/Direct Marketing, and other business teams on the development of the key metrics that drive Customer Lifetime Value.  

  • Provide complex customer selections as campaign-support for the CRM/Direct Marketing team to enable targeted customer communication across all channels (e-mail, print, mobile push notifications, and more).

  • Support the ongoing development of the Data Access Layer (DAL) and onboarding of relevant data sets for Distribution; transform, validate, and model data with the purpose of understanding and drawing conclusions

  • Drive various analytical projects in close collaboration with your stakeholders. Continuously explore opportunities to improve the CRM system and enhance the end-user experience; proactively gather user feedback and requirements.

Your Perspectives  

  • Make an impact. You will be empowered by a dedicated development team of CRM veterans, working alongside experienced Data Science and BI colleagues using a state-of-the-art toolset.

  • Push boundaries. We are one team. Everyone is equally important and works together on uncharted challenges alongside inspiring colleagues from all around the world.   

  • Grow with us. We challenge you and encourage your personal development with individual external and internal training, conference visits, and regular appraisals.   

  • Feel home. We provide you with a mobile phone, a comfortable working space, generous remote working options, fresh fruit and free beverages, casual dress code, various employee discounts (e.g. for a gym membership or corporate benefits), and more.   

  • Trust-based working. We don't punch the clock – organize your own schedule. We trust in what you do!   


  • University degree in a relevant technical or analytical field, minimum 2 years of relevant work experience

  • Strong SQL knowledge (ideally ANSI SQL and/or experience with Oracle and Presto specific syntax) and good knowledge of statistical methods  

  • Experience with data-lakes and managing structured/unstructured datasets, ideally in Athena/Presto/Oracle. Knowledge of lean ETL processes to eject data from data marts and load it into external systems on a scheduled basis.  

  • Strong interest and good understanding of eCommerce data and CRM/Customer data for Direct Marketing execution, ideally with experience in the retail industry.

  • Experience with creating visualizations and reports in Tableau or similar data-visualization tools  

  • Analytical mindset and enthusiasm for understanding our customers, coupled with a passion for numbers and large amounts of data to help implement strategic actions to optimize the Customer Experience and increase Customer Lifetime Value

  • High attention to detail, independent working style, and very good English communication skills.

Additional Information

With more than 1,000 passionate professionals located across 10 European offices, we believe our success comes from working together and leveraging our international strengths. Expect to work in a hybrid environment, collaborating with colleagues in different locations remotely or face-to-face at the office.

Our benefits:
🐾 20% discount in our zooplus shop
📖 Internal and external training
🎈 Team events
✈️ 28 Annual Vacation Days
🩺 Private Medical Health Insurance
⏰ Hybrid working model (up to 60% remote)

Want to know more? Learn more about who we are and what we do and visit our LinkedIn company profile.

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.


About Zooplus

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