lastminute.com group is a publicly traded multinational Group, among the worldwide leaders in the online travel industry, and we operate a portfolio of well-known brands such as lastminute.com, Bravofly, Rumbo, Volagratis and Jetcost.
Every month, the Group reaches across all its websites and mobile apps (in 17 languages and 40 countries) 43 million unique users that search for and book their travel and leisure experiences. More than 1,200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services.
We are looking for an ambitious, highly motivated individual to join our growing Content Marketing Team. The ideal candidate has a natural passion for content, is highly creative, as well as analytical and knows how to deliver innovative content to users in any part of the funnel.
As our new Creative Content Manager you will be part of an international team, fully dedicated to creating, distributing and analyzing the impact of unique and engaging content. Your responsibilities will include the successful day-to-day implementation of our user-centric Content Strategy for the French and English-speaking market and reaching correspondent KPIs for all connected lastminute.com group brands.
You’ll cooperate on a daily basis with several stakeholders including graphic designers, video producers, SEO managers, the PR team and external content providers, always bearing in mind that your common goal is to entertain, inspire, inform and assist our users.
Ensure the publication of high-quality content that is in line with our content strategy and our short-term and long-term marketing goals
Create unique content for our products, initiatives and different channels
Manage external content providers to support marketing initiatives
Optimize existing content for better search ranking and overall performance and adapt content for different channels
Plan and realize best practice guides, blogs, infographics, videos, newsletters etc. to engage our target audience
Manage content distribution to online channels and social media platforms
Track performance and progress using qualitative and quantitative metrics to measure the success of your initiatives
Collaborate with graphic designers, video producers and webmasters to create engaging content and bring content assets to completion and full distribution
Establish workflow for requesting, creating, editing, publishing, re-purposing and retiring content
5+ years of content management and writing experience
3+ years of experience with SEO and internet content writing
Exceptional storyteller, writer, and editorialist
Excellent understanding of content marketing, demand generation, and the customer life cycle
Ability to deliver and convey measurable results using digital marketing analytics and tools
Bachelor’s degree or equivalent working experience
English mothertongue and fluent French
Experience in travel and/or e-commerce
Abilities and Qualities
Creative, yet critical when it comes to developing and implementing new ideas
High attention to detail and strong grasp of quality
Self-driven, with the ability to manage different projects at the same time
Organized, with good time-management skills and can-do attitude
Eager to learn and able to adapt to changes in processes and new requirements quickly
Strong interpersonal and communication skills
Team-oriented with a positive attitude