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Copywriter in Barcelona


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Job Description

21 Buttons is changing the fashion game - through technology and talent. It has become the leading fashion social network in Europe where more than 6 million users come to get inspired by their favourite influencers and friends’ ready-to-shop content. With over 10 million outfits shared, 21 Buttons allows anyone no matter their audience size to earn revenue from sharing their personal style.

Launched in our first country just over 2 years ago and now with more than 3,000 influencers across the UK, Germany, Italy and Spain, we’re growing faster than ever and now are keen to find someone as passionate as we are about our project to join the Marketing team at this exciting stage of our company’s journey of propelling our ambition of Stateside expansion.

The Role

You know every word is important, and that great copy demands great care. You are just as committed to crafting quick SEO copies as you are to brainstorming new features and big creative concepts. You understand the nuances of tone, voice, syntax, systematic thinking, and structure, and you polish every line until it shines.

Your writing means business. When it's time to get locked in, you know how to move quickly while still being meticulous and conscientious in your work. You work through multiple rounds efficiently. You dig deep and go broad. You present your work with confidence and can rally people around ideas and are skilled at selling through concepts to key stakeholders.

What You’ll Do - Responsibilities

  • Create communications to inform and improve experiences, but more importantly to elicit specific actions that achieve business goals

  • Work alongside designers to conceptualize, brainstorm and execute projects: from tactical briefs, to whole campaigns

  • Understand and write for different markets

  • Partner with cross-functional teams to plan and write content

  • Collaborate with designers to deliver high quality brand expressions

  • Raise the bar on creative executions: from conceptualization to execution

  • Keep projects on track while keeping messaging on target

A person in this role should be comfortable in an "all hands on deck" environment and love solving problems and be able to thrive in a startup culture where execution is highly valued. We are always moving at a very fast pace to make sure that users are able to experience the magic of 21Buttons.


What You’ll Need - Requirements

  • A highly collaborative working style

  • At least 4 years working as a copywriter in a creative agency or comparable in-house agency with a portfolio showcasing relevant experience writing for brand systems and branded executions (web, social, product, performance)

  • Professional proficiency in Spanish and English

  • A strong attention to detail. Every word is important and great copy demands great care

  • Experience using research to determine your communications strategies

  • A broad understanding of using different mediums/channels to get your message across. You're skilled at telling the same story across multiple channels in a way that's integrated, yet optimized for every touchpoint

  • Comfortable with measurement metrics and SEO driven work context

  • Can offer direction or critique design work when needed

  • Organization skills; you can effectively manage your time and prioritize your work

  • Experience with language localization process for multiple countries is a plus

Job Location

  • Barcelona, Spain

About The Team

The Marketing Team is getting consolidated to operate and be successful at a global scale. As a start up, we embrace and navigate constant change, so the team you’ll join is highly dynamic and always evolving to adjust.

The team is shaped by diverse marketeers that are bringing their best every day, where challenges are faced with enthusiasm and optimism.

We work hard and play hard too, because having fun is part of making people last, we are humans synching our minds towards a common goal while fulfilling our professional and personal desires.

If you believe this sounds right, come join us.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


About 21Buttons

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