Content Marketing Specialist in Barcelona

eDreams

Workplace
Onsite
Hours
Full-Time
Internship
false
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Job Description

eDreams ODIGEO is one of the world’s largest online travel companies and one of the largest European e-commerce businesses. Under its four leading online travel agency brands – eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine Liligo – it offers the best deals in regular flights, low-cost airlines, hotels, cruises, car rental, dynamic packages, holiday packages and travel insurance to make travel easier, more accessible, and better value for the more than 18 million customers it serves across 44 markets. eDreams ODIGEO is listed in the Spanish Stock Market.


We are looking for an experienced and content-savvy digital marketer to join our Content Marketing team to develop and implement our corporate strategy. The ideal candidate will be a self-starter and have experience in designing, creating and developing innovative content campaigns across different platforms through creative and data-driven approaches that support the growth of the organization. A good understanding the relationship of user interactions with digital platforms and and the importance content plays on each is key to succeed in the role.



Key Responsibilities:


  • Support the definition of a Content Marketing strategy and roadmap that delivers world-class content messaging and drives growth in the organization,
  • Implement a cross-channel content marketing strategy in some of our core markets,
  • Collaborate with other teams (Brand, PR, Social, SEO, etc.) in the creation and execution of campaigns to ensure alignment and leverage the expertise of other teams,
  • Produce, maintain, review and update content materials, ensuring that they meet high quality standards (user focused, relevant, well-written, etc.) and is optimized and aligned with our SEO and link building strategies, driving growth,
  • Collect KPIs and analyze the performance of the different initiatives,
  • Understand the competitive landscape and general trends. Measure and report on changes,
  • Leverage audience insights, personas, keyword research, messaging themes campaign plans, competitive information and content performance analytics to create a steady stream of initiatives and use cases across various channels,
  • Execute keyword research and define a keyword universe that aligns with audience needs, business priorities and inbound traffic goals, collaborating other internal or external teams as needed,
  • Drive and execute on the opportunities identified to support strategic SEO and marketing wide growth objectives.



Experience, Skills & Qualifications: 


  • 4+ years experience in Digital Marketing roles, working on large scale B2C organizations,
  • 2+ years experience in Content Marketing roles with a proven track of implementing successful cross-platform strategies driving company growth,
  • High quality content creation skills and experience is required,
  • Experience with market research techniques and competitive analysis,
  • Strong analytical abilities,
  • Good understanding of web analytics tools,
  • Good understanding of digital marketing practices and metrics, specially SEO,
  • Excellent presentation skills across different levels in the organization,
  • Highly organized and detail-oriented,
  • Comfortable with ambiguity in a fast-paced, dynamic and high energy environment,
  • Team player, proactive, motivated, curious, determined can-do attitude,
  • Bachelor’s degree, preferably related to Online Marketing and Communication, Journalism,
  • Native in English. An additional EU language is highly valued.

 

About eDreams

  • Travel

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