• Lead and set up the marketing strategy to reach the monthly lead target.
• Be responsible for the growth hacking activities.
• Accomplish the revenue acquisition targets.
• Work closely with Operations and Sales.
• Find new opportunities for further Customer Development, re-using content/resources, and aligning messaging & process to ensure a seamless buying experience.
• Reduce Customer Acquisition Costs increasing Customer Lifetime Value.
Have a skillset that combines the following :
• Lead Generation
• Demand Generation
• Lead Nurturing
• Sales Development
• Outbound Prospecting
• Event Marketing
• Branding / Messaging
You think that marketing is the combination of art and science. You put a strong emphasis on creativity as well as targets and metrics. You tend to continually be looking for the "next big campaign/idea" without renouncing to your obsession for data tracking and performance monitoring.