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Chief Marketing Officer - CMO in Barcelona

Ofertia

Workplace
Onsite
Hours
Full-Time
Internship
No
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Job Description

This is a truly unique opportunity for you to be part of Ofertia as Chief Marketing Officer.

You will be responsible for the development and execution of our marketing strategy, overseeing all marketing operations and being in charge of a team of enthusiastic marketing professionals.

You will also become part of Ofertia’s management team where you can contribute to the overall success of our business.

We are a company in constant change and growth, so we are looking for an individual who brings the relevant experience, skill set and energy to take Ofertia to the next level!

Your Responsibilities & Tasks

As a CMO, you will lead a team of 15 driven professionals, mentoring them, overseeing their operations and ensuring a flawless process while achieving outstanding results in the following areas:

  • CRM

- Define and coordinate our CRM strategy, focusing on developing the different touchpoints and levers which includes: push notifications, web push notifications and email marketing. The CRM strategy includes both platforms: app and web

  • Paid Acquisition

- Define and coordinate our acquisition strategy using the main providers such as Adwords, Facebook, Twitter (a deep knowledge in any other app provider will be highly valued), in order to obtain the best results in User Acquisition and User Retention

  • SEO

- Your marketing strategy should include SEO as a key point due to the importance of this area in Ofertia. A deep knowledge in Search is also a must

  • Adsense and Affilliation

- Develop our current adsense and affiliation strategy through our platforms (web and app)

  • ASO

- Know the key factors to take into consideration in order to improve our organic rankings in the app store.

  • Data Analytics

Being a data driven company we optimize marketing activities through data analysis, working with KPIs (Retention, Engagement, conversion rates, LTV, ROI, CPI, etc), measuring the effectiveness and working towards an ongoing optimisation of all campaigns

  • Communication/ PR

- Lead our communications team towards creating B2C campaigns empowering our digital presence

- Develop our Brand awareness and online reputation

Your Experience & Skills

Technical

  • 5-10 years of digital marketing experience
  • Profound experience in Paid Acquisition
  • You are a Guru in SEO and CRM
  • Hands-on experience handling high traffic platforms
  • Experience with Adsense and web analytics tools (E.g Google Analytics)
  • B2C Marketing experience is desired
  • Having experience with Business Intelligence tools (e.g Qlickview) is a plus

Personal

  • Fluent in English and Spanish, both oral and written
  • Ability to lead & inspire a big and senior team of professionals
  • Outstanding communication and interpersonal skills
  • Entrepreneurial problem solver and strong execution
  • Excellent presentation and persuasion skills

What we offer you

  • A highly professional, dynamic, ambitious & international working environment with flat hierarchies and short decision paths
  • A great company culture built around integrity, excellence, team-work, commitment & responsibility
  • An attractive compensation package
  • A modern office in the city center of Barcelona

 

About Ofertia

  • Digital Marketing

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