We are seeking a Performance Marketing Associate (junior) to lead our paid acquisition activities, developing plans to acquire customers efficiently and effectively.
This position presents an opportunity to the tactical, day-to-day elements of our marketing program in regards to performance marketing in paid channels. The right candidate will have an analytical background, experience growing customer base and a passion for working in a fast-paced, startup environment.
You have hands-on experience developing, planning, launching and analyzing customer acquisition campaigns. As we are a digital first company, your media planning and experience has a clear background on digital paid channels.
Day-to-day responsibilities include:
Execute the paid marketing strategy using a portfolio of paid channels to acquire customers and grow leads. Channels include paid social media, paid search, display and affiliate programs.
Plan, execute, measure and iterate tests across online channels, including all steps of the marketing funnel.
Optimize, analyze and manage budget allocations across paid channels.
Identify and test new customer acquisition opportunities to improve performance and/or reduce costs of acquisition with a drive to rapid growth in new customer acquisition; optimize programs to yield best results
Analyze campaigns’ performance data and report consolidated paid media
Monitor competitor activity and new publisher updates and offerings
Work closely with the rest of the marketing team to monitor and optimize conversion rates across Birchbox owned channels (e.g. site, app)
Recommend new platforms, technologies and channels to help manage, optimize and scale our advertising campaigns
Suggest monthly and annual customer acquisition targets by channel and segment and develop paid marketing programs to deliver on time and on budget
Continually evaluate our assumptions (e.g., CPAs from different tactics) vs. performance and LTV, and highlight for leadership any early indicators these historical assumptions are changing
1-3 years of experience driving customer acquisition (agency or in-house) - experience with subscription brand(s) a plus
Deep understanding of several paid media channels, specially Paid social media (Facebook, Instagram, Linkedin, etc,), Google Adwords and affiliate programs as well as willingness to learn about new ones
Demonstration of critical thinking capabilities, exceptionally analytical and quantitative; an ability to turn data into marketing recommendations
Exceptional planning abilities and attention to detail
Strong knowledge of Excel: pivot tables, vlookup, etc.
Comfort with analytics tools (e.g. Google Analytics); digital media dashboards like Google Adwords, Facebook, Facebook Power Editor is a strong plus and Affiliate programs
Customer-centric business mentality
Naturally curious and driven to find creative solutions that others haven’t considered; Have an A/B testing and optimization mindset
Comfortable within a fluid and fast paced environment
Ability to work cooperatively with other departments, strong team player skills.
You can dive into our crazy supply of beauty products – test them sometimes before they even hit the shelves (there’s plenty for men too!)
We’re all about having fun. We are an energetic, innovative team.
It’s a chance to be at the start of something huge, we’ve only made a small dent in what we plan to do. We are pursuing big dreams and we’ll give you the chance to explore yours too.
You’ll work in an environment of complete transparency and get exposure to senior management developing your skills rapidly.
You’ll find an agile setting with very low barriers to getting things done