Associate, Performance Marketing in Barcelona

Birchbox

Workplace
Onsite
Hours
Full-Time
Internship
No
Share offer

Job Description

We are seeking a Performance Marketing Associate (junior) to lead our paid acquisition activities, developing plans to acquire customers efficiently and effectively.

This position presents an opportunity to the tactical, day-to-day elements of our marketing program in regards to performance marketing in paid channels. The right candidate will have an analytical background, experience growing customer base and a passion for working in a fast-paced, startup environment.

You have hands-on experience developing, planning, launching and analyzing customer acquisition campaigns. As we are a digital first company, your media planning and experience has a clear background on digital paid channels.

 

Day-to-day responsibilities include:

 

  • Execute the paid marketing strategy using a portfolio of paid channels to acquire customers and grow leads. Channels include paid social media, paid search, display and affiliate programs.

    • Plan, execute, measure and iterate tests across online channels, including all steps of the marketing funnel.

    • Optimize, analyze and manage budget allocations across paid channels.

    • Identify and test new customer acquisition opportunities to improve performance and/or reduce costs of acquisition with a drive to rapid growth in new customer acquisition; optimize programs to yield best results

    • Analyze campaigns’ performance data and report consolidated paid media

    • Monitor competitor activity and new publisher updates and offerings

    • Work closely with the rest of the marketing team to monitor and optimize conversion rates across Birchbox owned channels (e.g. site, app)

    • Recommend new platforms, technologies and channels to help manage, optimize and scale our advertising campaigns

    • Suggest monthly and annual customer acquisition targets by channel and segment and develop paid marketing programs to deliver on time and on budget

    • Continually evaluate our assumptions (e.g., CPAs from different tactics) vs. performance and LTV, and highlight for leadership any early indicators these historical assumptions are changing


Role Requirements:

 

  • 1-3 years of experience driving customer acquisition (agency or in-house) - experience with subscription brand(s) a plus

  • Deep understanding of several paid media channels, specially Paid social media (Facebook, Instagram, Linkedin, etc,), Google Adwords and affiliate programs as well as willingness to learn about new ones

  • Demonstration of critical thinking capabilities, exceptionally analytical and quantitative; an ability to turn data into marketing recommendations

  • Exceptional planning abilities and attention to detail

  • Strong knowledge of Excel: pivot tables, vlookup, etc.

  • Comfort with analytics tools (e.g. Google Analytics); digital media dashboards like Google Adwords, Facebook, Facebook Power Editor is a strong plus and Affiliate programs

  • Customer-centric business mentality

  • Naturally curious and driven to find creative solutions that others haven’t considered; Have an A/B testing and optimization mindset

  • Comfortable within a fluid and fast paced environment

  • Ability to work cooperatively with other departments, strong team player skills.  

 

Why Birchbox:

 

  • You can dive into our crazy supply of beauty products – test them sometimes before they even hit the shelves (there’s plenty for men too!)

  • We’re all about having fun. We are an energetic, innovative team.

  • It’s a chance to be at the start of something huge, we’ve only made a small dent in what we plan to do. We are pursuing big dreams and we’ll give you the chance to explore yours too.

  • You’ll work in an environment of complete transparency and get exposure to senior management developing your skills rapidly.

  • You’ll find an agile setting with very low barriers to getting things done


 

About Birchbox

  • Marketing

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