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VP Of Marketing en Barcelona

Loyal Guru

Categoría
Lugar de trabajo
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Horas
Full-Time
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Descripción de la oferta

About Us

Four years ago, we had a vision: a solution to democratise customers’ loyalty and let smaller retail companies compete against the bigger ones. Four years later, this vision has become true and today we are proud to deliver our customers a robust and trustful Customer Data Platform that allows it.

The Role

As our first VP of Marketing you have a unique opportunity to start-out and develop our marketing department. Your principal focus will be to build an amazing unified image and voice for the company . You’ll also have to develop scalable processes for every marketing operations to ensure the best practices and the strategic direction to enhance the brand reputation.

Requirements
  • You must have previous experience in a B2B and technology product based company, ideally a SaaS company .
  • You have a previous background in Product Marketing.
  • Demonstrable experience in developing efficient strategies and business plans for any marketing area (branding, product promotion etc )
  • You are an amazing communicator (verbal and written), a beautiful story teller with a polished vocabulary who can work with technical and non-technical audiences to create a compelling content: product launch announcements, case studies, recruitment marketing materials…
  • You also have an operational mindset and you are very planned and organized
  • You have a history of success in nurturing and straightening the relationship with key business stakeholders: sales, marketing and tech teams.
  • Experience with tools and platforms such as Appsflyer, Adjust, Google Analytics, Firebase, audience networks, Social ads, Google universal app campaigns, Apple Search Ads, etc is a plus.
  • English: we don’t need you to be a Shakespeare but you should be able to communicate well in English.

What We Expect From You
  • Define marketing strategies to support the company’s overall strategies and objectives
  • You’ll be responsible, in the near future of building a team of enthusiastic marketing professionals and lead our marketing efforts to success.
  • Oversee market research and competition analysis.
  • Take care of the company’s media and industry relations , advertising, interactive programs, and communications
  • Liaising with other departments to guide a unified approach to sales pitching ,
  • communication, press and customer service that meets market demand.
  • Design and coordinate industry specific ( food retail ) promotional campaigns, PR and other marketing efforts across different channels (digital, press etc.)
  • Wee need you to be ( or become ) passionate about customer development, customer experience, 1:1 personalization, customer data platform, personalization & campaigns, optimizing customer journeys, ...

What We Can Offer
  • Become a key person in the development and growth of a high tech product company
  • Competitive salary
  • Friendly office equipped with football table, ping-pong and darts and what’s better,
  • FRIENDLY TEAM! We enjoy a great atmosphere and the communication between teams is a key for all of us
  • New Mac Equipment.
  • PIZZA SCRUM: our dailies and sprints are very important to us but with some pizzas and craft beer communication is easier :-)
  • Free Craft Beer: We are located on top of a Craft Beer Factory, cheers!
  • Free healthy and not that healthy snacks ;-) at the office. Oh! And let’s don’t forget the coffee, please!
  • For the fit fellows: YOGA and CROSSFIT lessons once per week in our office!
  • 25 days of paid vacation
  • Team-building activities

 

Acerca de Loyal Guru

  • Saa S

  • Barcelona, Spain

  • 11-50

  • 2014

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