Social Media Manager en Madrid

Want to work for one of hottest and most exciting car-buying brands, play a key role in its editorial output and ultimately help hundreds of thousands of consumers buy the right car? Do you want to be part of the launch team of the editorial function of carwow Spain?

Well carwow is looking for a dynamic full-time Social Media Manager to join our industry-leading editorial team which produces all content for the carwow car comparison website and its associated social media platforms: YouTube, Instagram, Facebook & Twitter.

The bulk of the carwow editorial team is based in the UK. However, we are now looking to mirror their success as we expand with a dedicated team in Spain, with an imminent roll-out of new social platforms due for the region.

The primary social platform will be YouTube. We’ve seen huge success with the UK channel, achieving more than 55M views a month (that’s more than Top Gear’s YouTube channel BTW), and recently hitting a record-breaking 75m views in August 2020.

But that’s not all. You’ll also be the primary lead as we launch Instagram, Facebook & Twitter channels in Spain. These platforms have proven incredibly engaging for the UK team, with the Instagram channel having acquired 550k followers in less than 3 years, becoming one of the most engaged & fastest growing pages in the automotive sector. It’s this kind of success which we will aim for in Spain.

Are you the kind of person with the drive and determination to join us on this journey? If so you’ll be given the opportunity to make the role your own with the freedom to do what’s necessary (well… within reason obvs) to help us achieve our ambitious targets. Be warned: you’ll have to spend quite a lot of time with a range of amazing cars producing awesome content on them.

If you’re up for the challenge, keep reading below...

Buying a car is the 2nd biggest financial decision people make after buying a house, and it’s an incredibly complex one. Consumers face many challenges in the process: from choosing the right car to buy, to making sure they’re getting a good deal – here at carwow we aim to fix them all.

From an attic to the 6th fastest growing company in Europe in 2018; carwow is an online marketplace making car buying better for everyone. Car buying is one of the last areas to be revolutionised by the internet – here at carwow we’re leading the online revolution. Already we’ve improved car buying for 200,000+ people who have bought £5 billion+ worth of cars with our help.

We’re a highly driven (excuse the pun), energetic scale-up with a team of 200+ based in London, Munich and Madrid. We’re backed by some of Europe’s leading VCs & car manufacturer Daimler (Mercedes-Benz) with over £55m of total funding raised.

We’re constantly asking ourselves how we can make car buying better, so if you’re curious, motivated, and want to help us change the future of our industry, get in touch. It’s the chance to be part of something huge.

You’ll be part of the carwow editorial team in Spain reporting into the Editorial Director and working alongside our video editors and writers.

carwow UK is the most watched car channel YouTube in the world with up to 60 million views a month. It also has more than 4.5 million subscribers. carwow Spain is now launching the spanish channel and hiring a team to lead the editorial function in Madrid.

Our social media channels enjoy super-high rates of reach and engagement. And, the editorial content on the website is attracting record numbers of car buyers and is ranking high in Google, knocking established brands off the top spots. We are now looking to mirror their success with this newly-formed team.

carwow is an energetic scale-up. We celebrate our successes and learn from our mistakes. We’re passionate about carwow’s mission and want to be the very best. If your talent and drive matches ours, get in touch.

Responsibilities:

• Devise and create engaging copy and content for the weekly social media content calendars for Instagram, Facebook & Twitter.
• Assist in processing of videos for YouTube including creating thumbnails and titles.
• Attend video shoots to photograph and film cars.
• Help analyse content performance an assist in improving and develping our content across all platforms.
• Run regular social campaigns to diversify output and reach to new audiences.
• Report on overall social performance on a weekly & monthly basis.
• Work alongside the team to share content and insights.

• Previous experience in a social media role, either for a company or significantly growing your own social media presence.
• A deep understanding of all social platforms, including YouTube, Instagram, Facebook and Twitter.
• Proven experience in the development and production of creative, engaging social content.
• Extensive, up-to-date knowledge of the social media landscape, including new platforms and trends in user behaviour.
• Experience in using social analytics tools to create reports and insights to help action change.
• Have a track record for defining and implementing social media campaigns across multiple social channels.
• Have a love of brands and social media, and the desire to push boundaries and test new & exciting content opportunities.
• The ability to work with image & video editing software (Photoshop, Premiere Pro) is desirable.
• Experience working with social media influencers is desirable.
• An expertise or at least a genuine interest in cars is desirable.

We offer a wide range of benefits, these include:

• Monthly company-wide socials, Friday drinks and an annual company trip.
• A generous annual training budget for you to spend on your personal development.
• Be part of a really fun team with an incredible opportunity to change the way people buy cars in Spain!