About us:
They say “sitting is the new smoking”. We’re here to get more people moving!
Gympass
is a discovery platform that empowers companies to engage their
workforce in physical activity by providing access to the largest global
network of workout facilities. With a single monthly membership,
companies can help employees find an activity they'll love among more
than 600 activities across the U.S., Europe, and Latin America. Our goal
is to multiply the number of people exercising at every company to
create a healthier and more engaged workforce
Founded in 2012
and headquartered in New York, we have a growing team in 30 offices
around the world. Our mission is simple yet ambitious: defeat
inactivity, and we know the only way to get there is together,
partnering with companies, gyms and having the best talent.
Main Responsibilities:
Reporting to the Senior Director of Growth and Marketing for Europe you will be responsible for:
- Coordinating
all the lead and demand generation activities across all digital
channels (Outbound Marketing, Referral Programs, Paid Media and Lead
development / management)
- Creating and understanding buyer personas for the B2B market across Europe
- Developing
a content strategy and coordinating the effort of content syndication
and content creation across different levels: sales collaterals,
educational assets, thought leadership pieces etc
- Developing integrated multi-touch multi-channel cadences to support the effort of local BDR teams
- Roll-out and pioneer B2B growth experiments in Europe
- Closely monitor the ROI of the B2B growth campaigns
- Act as the pivotal element between Marketing and Sales, aiming to optimize the conversion rates in the B2B pipeline
- Instrumental
developing the ICP for Gympass Europe and strategically analyse
industry segments by conversion in each channel / campaign.
- You will take on the opportunity to manage and grow a small team
Requirements
- Fluent in English & ideally Spanish
- 5+
years of experience and proven track record of executing successful
User Acquisition and Retention initiatives (e.g. CRM, email, push, paid
marketing, mobile marketing...)
- Must have experience in B2B marketing, agency experience in a plus
- Experience with Account Based Marketing
- Experience managing relationships with internal sales stakeholders and business development representatives
- Cross-country or regional experience would be a plus
- Superb
attention to detail, personal organization and excellent planning &
management skills to coordinate complex products with cross-functional
teams
- Proven knowledge of key metrics and strategies that can increase conversions
- Hands-on & hustle: Willing to get insights from the data, execute and run quick hypothesis tests to drive fast Growth
- Experience
of working with email marketing tools, and systems for delivering on
other digital channels (e.g. mobile notifications)
- Preferred experience: Tech startup, SaaS and/or a global marketing organization experience a plus
Benefits
- Exposure to a pan-European function
- Exceptional career development opportunities in different functions and countries within a hyper growth company
- Excellent opportunities for training & development
