Worldsensing products have been pioneering the industrial IoT since 2008. We’re looking for a stand-out Product Marketing to join the Product/Marketing division in our Barcelona office.
About Worldsensing
Founded in 2008, Worldsensing works with more than 300 engineering partners worldwide to improve geotechnical, geospatial and structural monitoring in mining, construction, rail and critical infrastructure management.
With over 1,000 monitoring networks deployed worldwide and connecting over 65,000 sensors to the Internet of Things, our Loadsensing solution is the leader in the IoT remote monitoring space. We’re looking for an experienced, energetic, Tech-savvy Product Marketing profile to work collaboratively with Product, Marketing and Sales to take the whole solution to the next level.
The Loadsensing monitoring solution includes best-in-class edge devices and LoRa-based connectivity products. We also join forces with key industry players to offer software applications and solutions which engineering service providers use to add value to end customers.
Key data about the role:
Department: Product & Marketing
Reports to: Marketing Director
Permanent role
The Mission: Develop deep knowledge of Worldsensing products and fully understand the competitive landscape. Work with sales to develop appropriate collateral to aid the effective promotion of Worldsensing products and services; translating the technical into customer language, value and benefits.
Outcomes
- Take ownership of, and responsibility for, the production of all product, sales and project-related collateral, and ensure that consistent branding is applied to all materials.
- Working with Product Management and Business Development, generate competitor analysis per product (USP, messaging, branding) and create buyer personas per vertical.
- Manage design and content agencies in delivery of collateral, preparing design briefs, draft documentation and seeking optimum value for money from suppliers.
- Generate product videos, video tutorials, training materials, success stories, project announcements, flyers, banners, presentations and downstream these as website updates as appropriate.
- Send email updates to customers, present at customer webinars and track customer satisfaction where appropriate.
- Produce customer communications in support of product launch and tactical campaigns.
- Produce articles and press releases related to both product and innovation projects.
What should have happened after the first year?
Quality:
- Increased quality of collateral and videos regarding branding, messaging and positioning.
Frequency:
- Increased frequency of publishing relevant and technically accurate content such as blog posts.
Responsibilities:
- Develop deep knowledge of Worldsensing products and fully understand the competitive landscape.
- Work with sales to develop appropriate collateral to aid the effective promotion of Worldsensing products and services; translating the technical into customer language, value and benefits.
- Take ownership of, and responsibility for, the production of all product, sales and innovation collateral, and ensure that consistent branding is applied to all materials.
- Manage design and content agencies in delivery of collateral, preparing design briefs, draft documentation and seeking optimum value for money from suppliers.
- Generate product videos, video tutorials, training materials, success stories, project announcements, flyers, banners, presentations and downstream these as website updates as appropriate.
- Send email updates to customers, conduct client webinars and track customer satisfaction where appropriate.
- Produce customer communications in support of product launch and tactical campaigns.
- Produce articles and press releases related to both product and innovation projects.
- Working with Product Management and Business Development, generate competitor analysis per product (USP, messaging, branding) and create buyer personas per vertical.
Competencies
- Excellent teamwork skills and proven ability to influence cross-functional teams without formal authority, strong leadership skills.
- Tech-savvy / engineering-savvy.
- Analytical, data-driven,
- Strong communication, copywriting and messaging skills.
- Roll-up-sleeves attitude,
- Eye for detail.