Appodeal is a dynamic US-based product company with a truly global presence.
We have offices in Warsaw, Barcelona and Parkland (FL), along with remote team members located around the world.
Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.
Why Appodeal?
At Appodeal, we’re more than just a company—we’re a team united by a common mission: Help people discover and grow their talents through products that enable successful mobile app businesses!
We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.
Here’s what we value, and what we hope you do too:
- Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
- Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
- Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
- Enjoying the Journey: We believe in having fun while working toward our goals.
Appodeal is looking for a Product Lead to drive the product strategy and execution for our mobile gaming business unit.
You will own the full product lifecycle across our portfolio of games—including WordMaker, Solitaire, and Brick Blast—focusing on improving key metrics such as retention, engagement, and monetization. This role combines hands-on product management with strategic ownership, close collaboration with cross-functional teams, and a strong focus on experimentation and data-driven decision-making.
Product Leadership & Strategy
Own and drive product strategy across the mobile games portfolio
Identify growth opportunities and define product vision aligned with business goals
Continuously improve core product metrics (retention, engagement, monetization)
Translate high-level goals into clear product initiatives and roadmaps
Make prioritization decisions based on data, impact, and speed
Hands-On Product Management
Act as a hands-on PM, directly working on features, experiments, and improvements
Write PRDs, define hypotheses, and lead feature development end-to-end
Deeply analyze product performance and user behavior
Independently pull and analyze data to support decisions
Rapidly iterate based on experiment results and insights
Experimentation & Data-Driven Development
Own and drive experimentation processes (A/B testing, hypothesis validation)
Partner with data teams to design and analyze experiments
Build a strong culture of fast iteration and continuous learning
Challenge assumptions using data and measurable outcomes
AI & Product Efficiency
Actively leverage AI tools (e.g., Copilot, GPT-based tools) in daily workflows
Identify opportunities to accelerate product development using AI
Automate repetitive tasks and improve team productivity through tooling
Promote AI-driven workflows across the team
Cross-Functional Collaboration
Work closely with engineering, game design, UA, monetization, and data teams
Ensure alignment between product vision and execution
Facilitate fast decision-making and unblock teams when needed
Communicate clearly with both technical and non-technical stakeholders
Ownership & Impact
Take full ownership of product outcomes, not just delivery
Drive measurable business impact through product decisions
Operate in a fast-paced, high-ownership environment
Continuously optimize for speed, quality, and scalability
Requirements
Must-have
3+ years of product management experience with a proven track record of improving product metrics (retention, engagement, monetization)
Strong background in mobile gaming / casual games / ad-monetized products
Hands-on approach — comfortable being directly involved as a PM (writing PRDs, running experiments, analyzing data)
Strong data-driven mindset with the ability to challenge assumptions using evidence
Experience working in fast iteration environments with frequent experimentation cycles
Technical & AI Skills
AI-fluent — actively using AI tools in daily workflows with clear examples of impact
Ability to code at a working level:
Familiarity with analytics tools and product metrics tracking
Mindset & Leadership
High ownership and accountability for outcomes (not just outputs)
Strong problem-solving and decision-making skills
Hungry, proactive, and adaptable — comfortable working in ambiguity
Speed-oriented mindset with focus on execution and iteration
Strong collaboration and communication skills
Nice to Have
Experience with mobile game monetization (ads, IAP, hybrid models)
Experience working with tools like Firebase, GameAnalytics, Amplitude
Background in high-growth or startup environments
Experience building or scaling live game products
Why Join Us?
Work on products with real scale and impact in the mobile gaming space
Join a fast-moving, high-ownership team focused on results
Build and experiment in a data-driven, product-first environment
Leverage modern tools, including AI, to move faster and smarter
Competitive compensation, performance bonuses, and growth opportunities
Our Values
Leverage Data to Build Product – We make informed decisions grounded in data and insight
We Work Together to Serve Others – Collaboration drives our success
Relentless Pursuit of Excellence – We continuously improve and raise the bar
Passionate Curiosity Fuels Perseverance – We explore, learn, and adapt
Direct and Straightforward, No Politics – We value transparency and honesty
Lean Startup Mentality – We move fast, experiment, and iterate
Ownership and Accountability – We take responsibility for outcomes
Ready to build impactful products and move fast?
Apply now and help shape the future of mobile gaming at Appodeal.
With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.
Join us and help shape the future of mobile app success!
