Introduction
Do you have outstanding analytical and organizational skills?
Are you looking for a career opportunity where your hard work & creativity are valued & rewarded?
If your answer is yes, keep reading, this job might be for you!
At
Red Points, we believe real success starts and ends with hiring the
very best people, empowering them to get the job done, and making sure
our team has a whole lot of fun along the way.
Why Red Points:
Why
are the world’s largest fashion brands, as well as the most important
cinema, TV and media companies so interested in about Red Points?
We
are a company specialized in eliminating piracy and counterfeit online.
We know the traditional way to take down all these content/products is
slow and expensive, so we have developed our own technology in order to
mitigate this problem in a more efficient way and at a much lower cost.
Not
to boast, but we were named Spain's "Top Tech Company" in 2015, Spain's
“Best Start Up Company” in 2016 and we currently protect the contents
and products of top football clubs, fashion brands, publishers, and
producers worldwide.
The Role
As our Marketing Analyst you will
analyze data from online marketing activities to measure campaign
effectiveness and provide actionable insights to optimize the marketing
strategy. You will report to the Marketing Lead Gen Director and work
closely with the PPC Specialist and Marketing Automation Manager in a
high energy and stimulating environment. You will be called upon to
provide strategic insight and assist senior management on making
critical business decisions.
Responsibilities:
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Analyze
prior marketing campaign effectiveness to identify more efficient media
mix and acquisition model using cost per lead, cost per acquisition and
ROI metrics
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Developing lead generation plans with targets, measures, and objectives
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Track,
measure and analyze primarily online campaigns in order to continuously
improve on cost per client acquisition. Recommend changes to marketing
strategy, targeting, approach or prospect lists
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Measure
all relevant online marketing performance metrics, and quickly apply
best performing variables in future campaigns as control.
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Measurement of complete digital strategy including SEO, SEM, PPC, Web Analytics and Social Media
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Study prospect-lead-referral-client funnel in order to improve marketing effectiveness.
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Response rate by channel, by market, by content, by demographic, by time of year
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Conversion rate
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Referral channel performance
- Produces regularly scheduled reports around campaign performance and marketing analysis
- Creation of weekly, monthly and ad-hoc management reports and presentations
- Ensure the ongoing data quality of lead and client databases and implement upgrades to improve processes and efficiency
- Exporting, organizing, and aggregating data for marketing organization
- Assist
in establishing new tools for managing marketing campaign tracking IDs
and maintain full data integrity in all campaign tracking and reporting.
You are
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Resourceful: you always (or almost always) find the best way out for difficult situations
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Creative: you love finding different and new solutions and new ways to reach the goal
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Resilient: you don’t give up that easily
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Determined: you are focused and get the things done
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Tech-savvy
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You have great organizational, communication and analytical skills
Requirements
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Bachelor’s degree, Advertising, Marketing, Business Administration or related field.
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4+ years experience in marketing analytics, business analytics, statistics, or related field.
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Expertise in Web Analytics tools (Google Analytics, Adobe Analytics, Coremetrics or similar).
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Strong analytical skills and ability to generate recommendations that grow out of fact based analysis.
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Ability to work autonomously and in a team-oriented, collaborative environment.
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Strong
influencing and facilitation skills required – must be comfortable
stepping into areas where role clarity may be lacking and take charge
and communicate the overall objective
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Experience with Salesforce or similar Customer Relationship Management (CRM) system
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Ability to bring project initiation to successful completion with a strong execution bias.
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Analytical
skills and disciplines in support of business planning, strategy
development / deployment, relationship management and conflict
resolution.
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Advanced skills in MS Office Suite.
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Desire to work in a fast-growing SaaS Start-up.
Nice to Have
What we offer
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Leaders who care and value the role you play in the company’s success
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A learning culture with individualized development plans that focus on personal and professional growth
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A Startup environment, team buildings and free nespresso
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A competitive salary package
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Subsidized private insurance
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Special rate to access all DIR gyms and DIR Yoga centres in Barcelona
Our
team and company are experiencing massive growth. If you’re looking for
a place to learn & grow with exceptionally talented colleagues, Red
Points might be the place for you!
Feel like this job is for you? Hit the Apply Now. We only consider candidates with a Cover letter!