lastminute.com is the European Travel Tech leader in Dynamic Holiday Packages. It operates a portfolio of well-known brands such as lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, Jetcost and Hotelscan.
Our mission is to lead the travel industry by leveraging technology to simplify, personalise, and enhance our customers’ travel experience. Experts in brightening up online travel, we help our customers find and do “whatever makes them pink”.
We continuously invest in talented people who ensure our offering is closer to the needs of the customers and keep us at the cutting edge of technology evolution. More than 1,700 employees spread across our offices worldwide develop our own products and services to power the entire traveller journey for millions of people.
At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.
lastminute.com N.V. is a publicly-traded company listed under the ticker symbol LMN on the SIX Swiss Exchange.
As the Head of Technical SEO for lastminute.com, you will play a critical role in driving organic growth, improving search engine visibility, and increasing organic traffic to our websites. You will be responsible for developing and executing a comprehensive SEO strategy, managing a team of SEO specialists, and collaborating with cross-functional teams to optimise our online presence. Your primary objective will be to enhance our website’s search rankings, expand our organic reach, and drive qualified traffic to increase bookings and revenue. The role will work very closely with our technical and product teams, a background in programming or knowledge and passion for HTML/CSS or similar would be ideal.
Key Responsibilities
- Develop and execute a comprehensive SEO strategy, aligning it with business objectives and focusing on improving organic search rankings, organic traffic, and conversion rates
- Lead and manage a team of SEO specialists, providing guidance, mentorship, and performance evaluations to ensure the team’s continuous growth and success
- Conduct keyword research and analysis to identify relevant search terms and opportunities within the travel industry, and optimise website content accordingly
- Collaborate closely with content creators, product managers, developers, and marketing teams to implement SEO best practices and optimise content
- Monitor and analyse website performance using SEO tools and analytics platforms, and provide regular reports with actionable insights to stakeholders
- Stay up to date with the latest trends, algorithm changes, and best practices in SEO, user search behavior, adapting strategies to maintain a competitive edge
- Conduct thorough competitive analysis to identify industry trends, benchmark performance against competitors
- Collaborate with web development teams to integrate SEO best practices deep into our website platform to be able to grow organic traffic in the long tail
- Stay informed about the latest developments in the travel industry, such as emerging destinations, popular travel experiences, and customer preferences, and incorporate them into SEO strategies and content creation.
- Collaborate closely with marketing teams to integrate SEO strategies into broader marketing initiatives, including social media campaigns, email marketing, and digital advertising.
