We are a Marketing Platform and Analytics Solution to help
Fashion, Luxury and Cosmetics professionals discover, activate and
measure the voices that matter for their brands.
Founded
in NYC with operating headquarters in Paris, and offices in London,
Milan, Los Angeles, Tokyo, Madrid, Girona and Craiova; we work with over
1,000 brands in more than 100 countries as well as partners like IMG,
the Council of Fashion Designers of America, the British Fashion
Council, Pitti Uomo, and Google to accelerate their business and build
lasting exposure. Our company's industry communities GPS Radar &
Style Coalition bring together over 50,000 influencers, editors, buyers
and more to share content, events, news, images and more.
ROLE:
Seeking a creative, dynamic leader with expertise in
demand generation across the sales lifecycle. We’re looking for someone
who can grow new logo business as well as increased penetration in
existing accounts. This leader will drive significant pipeline
development for the business and collaborate with both field marketing
and sales.
The successful candidate will have an
intimate understanding of today’s digitally-led, omnichannel marketing
mix; it is imperative the incumbent understand enterprise buying cycles
and ultimately how to target, qualify, and convert thousands of
business-to-business contacts/leads on a quarterly basis.
The
successful incumbent will connect disparate data sources to reveal and
uncover new and innovative approaches to lead conversion and overall
funnel management.
This is a leadership position,
reporting to the Chief Revenue Officer and working closely with many
other teams to execute their mission. Applicants who demonstrate
experience leading global teams in a matrix environment to deliver
significant growth in the pipeline will be given prime consideration.
RESPONSIBILITIES:
Formulate and execute the strategy by which the global business team and local BUs generates and qualifies SQL leads
Develop outbound lead generation strategy for digital and local offline channels.
Develop
and launch end-to-end lead nurturing to 1) create prioritized ‘nurture
pools’ to continue to keep buyers not yet ready to purchase up-to-date
with the company and their offerings; and 2) enhance the account-based
marketing practice
Collaborate day-to-day with sales and sales leadership to create the demand needed to grow the business exponentially
Partner
with the global marketing team to define business needs, coordinate
campaigns focused on lead generation and establish effective workflows
between marketing and sales. Collaborating with growth marketing for the
identification and activation of prospects coming from inbound
campaigns for pipeline generation.
Contribute to the
implementation of global processes within the sales team for the correct
use of CRM tools and effective monitoring/tracking of campaigns.
Laser-focus
on data – ongoing analysis and effectiveness of targeting to ensure
consistent ROI across omnichannel campaigns, with a view to consistently
optimise conversion
WHAT WE'RE LOOKING FOR:
Superior command of CRM (Salesforce, Microsoft Dynamics) and Pardot, Hubspot, Marketo or other marketing automation software.
7+
years of experience in an enterprise-level role driving lead and demand
generation across multiple lines of business; experience in a high-tech
or other fast-paced, disruptive environment is a must.
Experience in a start-up environment is a plus as well
Agility – innovative thinking and flexibility to change course when necessary, to achieve results.
Ability to lead, manage and execute multiple projects in a fast-paced environment
Strong
collaboration – ability to build relationships at all levels of the
organisation; a fundamental understanding of the role of transparency
and teamwork.
Multi-cultural inclusion and diversity mindset essential; International experience essential
Demonstrated strong leadership skills, particularly with highly diverse teams
English native speaker
WHAT CAN WE OFFER?
A fantastic opportunity to be part of a fast-paced and rapidly growing team that has revolutionised the industry
A chance to work with a passionate and driven global team
A
chance to work in a cutting edge yet established global organisation
with 20+ years in business, sustainable growth and leading investors as
partners
Global company off-sites
Monthly team activities and outings
Summer Fridays
Work from home days
If you'd like to review our candidate privacy notice, please visit https://www.launchmetrics.com/candidate-privacy-notice