The Digital Marketing Coordinator will be dealing with day-to-day
advertising campaign management activities across digital marketing
channels.
As Digital Marketing Coordinator, you will help devise and
execute cutting edge digital advertising campaigns to drive new customer
awareness and subscriptions to our market leading products and brands.
Key Responsibilities
- Manage and execute creative process underpinning the Digital advertising strategy
- Work with Digital Marketing Managers at planning stage to understand campaign creative asset requirements
- Collaborate
with internal creative agency for creative assets requirements,
instructing on creative offers, creative formats and landing pages, and
advise on creative design and messages
- Liaise with internal
creative agency, coordinate reception and storing of all campaign
creatives and send to appropriate stakeholders
- Create and maintain a campaign and promotions calendar, keep track of all offers, promos and changes
- Monitor
campaign creative and promotions performances, advise on testing new
creative messaging, landing pages and offers to optimise performance
continuously
- Provides hands on assistance to marketing managers in relations to campaign preparations and post campaign analysis
- Keeping up to date with innovations in digital display advertising and better ways to improve campaign creative assets
Skills and Capabilities
- Degree in business, preferably in Marketing and/or 2+ year experience in operative digital marketing role
- Passionate about digital advertising
- Analytical skills, comfortable with numbers
- Excellent communication and presentation skills
- Self-motivated, and capable of working independently as well as part of a busy global team
- Willing to take initiative, ability to innovate and think creatively
- Is able to work effectively in a highly complex, diverse, changing environment
- Adapts and copes successfully with changing circumstances
- Excellent Excel skills
- Ability to develop business relationships and clearly present information to senior stakeholders
- Fluent in English
- Knowledge of online gaming industry
