We're looking for a kick-ass Digital Marketer to join acasa in our
London, UK office and help us in strengthening our digital presence and
get our name out! Salary range £40-50k + options + benefits, starting as
soon as possible. We’re not considering remote candidates for this
role.
*Who we are*
What if moving home was stress-free? What if you didn’t have to spend
8 days a year dealing with bills, finances and other household admin?
And what if you could be instrumental in bringing that dream to life?
For us, this is deeply personal. Because we are the customer. We are
Generation Rent. We inherently understand and respect the home, the
people, their relationships, difficulties and dynamics. We’ve felt the
frustrations, dealt with the disappointments and put up with the
problems. And we are completely obsessed with solving them. That’s why
we started acasa. To build foundational technology that runs the home,
so the world can live better, together.
We’ve already built an app for Generation Rent to set up and sort out
their bills, but we’re just getting started. Our mission is to make
renting so easy it feels like logging in and logging out of any home,
anywhere in the world.
We’re backed by some of the best investors in Europe, including the
UK’s most trusted financial brand Nationwide Building Society and VC
firms Seedcamp and Playfair Capital.
*What you will be doing*
Work closely with our Brand Marketer to distribute the right content
and launch campaigns with the aim of generating new leads or driving
existing down the funnel
Develop a strong understanding of the customer journey and ways
digital can be used to support, improve and ultimately accelerate
movement through the funnel and generate leads
Manage our external agency and/or direct media buying, implementing,
tracking and optimizing campaigns that reach our target audience while
maximizing efficiency and effectiveness of paid media budget
Understand how to increase conversion rates across ads, landing
pages, channels and tactics using optimisations and testing methods
Use data to generate insights and recommendations to identify
opportunities for improvement and act on results to continuously grow
and improve overall campaign performance
Collaborate with the rest of the growth team on ad-hoc
projects/growth tactics that drive growth and revenue in the student
sector (growth hacks, pricing, and conversion optimisation)
Develop and implement social media strategy for LinkedIn, Twitter, Facebook and Instagram
Deploy external email marketing campaigns frequently with the use of tools such as MailChimp and Intercom
Manage lead nurturing strategy
Create and develop new and existing digital platforms, maintaining brand messages and visual content in the website
Create KPI reports pulled from Google Analytics, Google Trends and in-house data sources
Develop and execute marketing strategies encompassing SEO, SEM,
digital display, content creation, and collateral used to drive a wide
range of lead-building initiatives and sales engagements
Work closely with outreach, product and others to identify and manage content needed for all phases of sales cycle
Use digital platform tools to manage direct consumer list
fulfillment, response tracking, reporting, and analytics to support ROI
analyses and campaign improvements
Regularly evaluate and communicate learnings, insights, and
performance of these marketing programs to help guide strategies across
the business
*Who you are*
You:
have 3-5+ years of experience in digital marketing in the student space
enjoy leading and delivering thoughtful, creative and incredible effective campaigns from start to finish
have a track record in lead generation strategies and campaigns
care deeply about customer experience and effective lead nurturing
feel confident in measuring and analysing online behaviours and
digital marketing campaigns, including organic and paid search, email,
affiliate, display and social
love the challenge of multi-channel digital attribution
would be comfortable in managing external agencies
can see the big picture but can also get into the weeds
Also, we love people who:
possess an intense curiosity to understand people
have great taste in brands and products (we’ll ask you about this)
are at home working in a team and able to work autonomously
have a history of side projects and self-motivated learning
are not afraid to voice ideas about how we can get better
are super switched on, deeply passionate and wonderfully creative
appreciate the difference between ‘users’ and humans
feel disappointed if they haven’t learnt anything new today
*Our culture*
You'll be joining a highly motivated team in our Shoreditch office.
where you'll have the opportunity to learn quickly, make an impact and
have fun. We are committed to a culture of learning and personal
development for all, and you will be no exception. Our values are pretty
simple, but we put them at the centre of everything we do:
- Live and learn
- Go the extra mile
- Be a champion
If all that sounds like your ideal next role, we’d love to hear from
you. Your pay and options will flex with how brilliant you are.
*Benefits*
Pension
An awesome office near Old Street roundabout, with a full kitchen area, lounge space, showers, and terrace
Budget towards customising your desk, and making it your home
Regular team brunches, lunches and activities
Flexible/mobile working days once onboarded